Whether you are planning to attend a trade show
or you regularly attend these events, ensuring you get a good return on
investment is imperative to the success of the event in the long run. You don't
want to be wasting your marketing budget on shows that don't reward you in
return.
How much should you be investing?
One of the most common questions is how much
should you be investing in trade shows to ensure you get a good return on your
investment. The majority of companies will tell you, you should not invest more
than one third of your total annual marketing budget on trade shows. While they
are exceptionally useful in generating leads and increasing brand visibility,
you still have to keep budget for other marketing tools, such as online
marketing and other offline opportunities.
Things to bear in mind
You may be wondering if you will get more hit
for your buck when investing in trade shows, so there are some facts you need
to know:
- 81% of trade show attendees have buying authority for themselves or their company.
- 77% of trade show attendees will find a new supplier at a trade show.
- 95% of attendees will meet their current supplies at trade shows and identify new products and service which they can use moving forward.
How to improve your revenue
So you've had a trade show booth custom made for
you and you have booked your space at the event, now you need to know that you
will get the outcome you are hoping for and you will walk away with a good
return on your investment moving forward.
There are numerous reasons you have decided or
are declining to attend a trade sow and these usually include face to face
meetings with potential customers and current customers. You will also improve
your brand visibility and lead generation, which can benefit the business in
the long run.
Remember to look for a booth which is going to
draw your particular customer. Customers are more likely to visit a stand that
appeals to them and what they are looking for. If you specialist in technology
for example, know your audience and then design your stand to really stand out
and attract them. Get as many business cards or contact details as possible to
add to your customer base to follow up on in the coming weeks.
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