When you attend a trade show, you are just
another exhibitor among a sea of companies all selling the same products or
services that you offer. It is imperative that you stand out above your
competitors and attract your potential customers to your stand and there are
numerous ways of doing this from custom designing a stand based on your
audience to making use of celebrities and experts.
Connect with your customers
Celebrities and experts can help you connect
with your customers in a way you may not have been able to do before. Even
though you are manning the stand and working on meeting each new potential
customers, having a celebrity or an expert in the field at your stand will attract
more customers, helping you connect with even more people during the course of
the event.
Marketing
When you plan to attend a trade show you start
marketing it as early as possible. You make use of your social media pages and
your website, you promote it on your blog and you want to reach your customer
base, encouraging them to attend the event and visit your stand. With a
celebrity attending or an expert in the field, chances are that more clients
are going to want to visit the event and in particular, visit your stand.
Set Times
Ensure you have set time for your celebrity
visit or your expert presentations and advertise these times. The last thing
you want is for your potential customers to be disappointed. If they have clear
times to work with then they will make an effort to set time aside and attend,
which is also a positive for you, helping you add another new client to your
growing customer base.
Answering questions
If you are having an expert attend the trade
show, then ensure that they set a few minutes aside after the presentation to
answer any questions that potential customers may have. It is important part of
the process, it ensures that customers feel confident with your brand and
products and confident that they can use your services in the future.
Photographs
In the event you have managed to secure a
celebrity figure to attend your stand, even if only for half an hour, ensure
that you have space to take photographs for potential customers to keep and
remember. Ensure your company name is hanging above them in all photographs, a
great marketing tool to help the client remember your company name now and
moving forward.
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