In order to improve lead generation and revenue,
you may have decided that 2016 you are going to attend a trade show and see if
that can help you reach your audience and enjoy some success. Attending a show isn't
the only thing you have to do, a show needs to be planned and you need to focus
on ways to ensure that your trade exhibition is a success.
Remember, you are not the only company that is
offering your particular products or services at this one event. There may be
five, ten even twenty companies competing for your potential customers, so you
need to ensure that you stand out above the rest and you attract potential
customers to your stand, ensure your name is remembered and that the client
wants to meet with you and buy from you in the future.
Give aways
Everyone loves give aways and you don't have to
go expensive. Affordable printed t-shirts, useful gadgets and other promotional
items is all that is needed to give to your potential customers as they visit
your stand. When they go back to their offices after the event, you want them
to remember your company name and of course, you get free advertising every
time they use the products you gave them, so you will find that that one give
away will work for you for months to come.
Presentations
Trade show attendees love presentations, so you
will want to set up a number of presentations throughout the event. This can be
a demonstration on a new product you have just launched to valuable advice and
tips relating to your industry. Attract customers with effective presentations
that add value to them and something that they want to know and learn about.
Lead Generators
Ensure when manning your stand that you only use
your best lead generators. Within the company you will have some employees who
have the ability to secure more new leads than others, use these people at the
show to ensure your success. The better the lead generator, the more business
cards you will have by the end of the event.
Promote
Take advantage in the weeks leading up to the
trade exhibition to promote the event. Ensure clients and potential clients
know you will be there and where your stand will be located.
Set up appointments right there and then
The final piece of advice we can give you to
ensure your trade exhibition is a success is to set up appointments with
potential clients at the show. Don't let them walk away and then call them, it
is easier for them to turn you down. Set up as many follow up appointments as
possible right there and then without delay.
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